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Posts Tagged "Marketing"

Lawsuits over Facebook’s Beacon app complicate possible settlements

In what has been developing into a cautionary tale of when good apps go bad, potential class-action settlements in California and Texas surrounding Facebook’s Beacon ad program may substantially affect one another. The outcomes in California and Texas jurisdictions will also play a role in other cases involving Beacon, Blockbuster, and Facebook.

New Rules: Endorsements & Testimonials in Marketing

If you’re a marketer, you need to understand the new rules about endorsements and testimonials that go into effect December 1, 2009.

This is a fairly long post, and it doesn’t hit on all the issues, but it should give

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