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	<title>The Apps Law Blog &#187; Gartner</title>
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	<description>iPhone, mobile, Facebook and other software apps, and the law.</description>
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		<title>Apps industry on the rise, says Gartner study</title>
		<link>http://www.appslawblog.com/apps-industry-on-the-rise-says-gartner-study/</link>
		<comments>http://www.appslawblog.com/apps-industry-on-the-rise-says-gartner-study/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 02:59:12 +0000</pubDate>
		<dc:creator>Eric Seidmon</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Gartner]]></category>
		<category><![CDATA[Inc.]]></category>
		<category><![CDATA[mobile devices]]></category>

		<guid isPermaLink="false">http://www.appslawblog.com/?p=692</guid>
		<description><![CDATA[<p><a href="http://www.gartner.com/technology/home.jsp">Gartner Inc.</a> <a href="http://www.gartner.com/it/page.jsp?id=1282413">reports</a> good news for the apps industry. The world&#8217;s leading information technology research and advisory company predicts that the mobile application stores will take in $6.2 billion in consumer spending<span lang="EN-US"> in 2010 and another $0.6 billion in worldwide</span>&#8230;</p>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.gartner.com/technology/home.jsp">Gartner Inc.</a> <a href="http://www.gartner.com/it/page.jsp?id=1282413">reports</a> good news for the apps industry. The world&#8217;s leading information technology research and advisory company predicts that the mobile application stores will take in $6.2 billion in consumer spending<span lang="EN-US"> in 2010 and another $0.6 billion in worldwide advertising revenue.</span></p>
<p><span lang="EN-US">Analysts have said that mobile app <span lang="EN-US">stores in 2010 will experience more than 4.5 billion downloads, with about 80% of those being free to end users.  Games remain the most popular apps purchased.</span></span></p>
<p><span lang="EN-US"><span lang="EN-US">As the industry grows, consumers will continue to experiment with downloads.  Apps for social networking, shopping, as well as productivity and utilities continue to grow and garner more money as smartphone mobile devices with Internet and app capabilities expand. </span></span></p>
<p><span lang="EN-US"><span lang="EN-US">Gartner says that as the market becomes more saturated with cheaper smartphones, users will become less tech-savvy and more hesitant to pay for apps.  As a result, the firm thinks  that advertising </span></span><span lang="EN-US"><span lang="EN-US">sponsors will see growth.</span></span></p>
<p><span lang="EN-US"><span lang="EN-US">By 2013, the company expects about 25% of revenues will come from paid-for apps and advertising-sponsored free apps as the industry will likely become more advertising and sponsorship based. </span></span></p>
<p><span lang="EN-US"><span lang="EN-US">App developers will need to find not just the right revenue model, but the the right platforms.  The professionals at <a href="www.appslawblog.com">appslawblog</a> can answer questions about how to get an app-based business off the ground. <a href="http://www.appslawblog.com/contact-us/">Contact them</a> through this site.<br />
</span></span></p>
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